Afran : UN strikes biodiversity deal with African soccer giants
on 2010/1/9 10:57:35
Afran

07 January 2010

The United Nations has bolstered its defence of thousands of endangered animal and plant species in Africa by signing up an iconic sportswear manufacturer to a campaign promoting the 2010 International Year of Biodiversity.

The ‘Play for Life' partnership teams up the UN Environment Programme (UNEP) with Puma for a revolutionary new ‘Africa Unity Kit' - the first ever continental football kit, or uniform - to be worn as the official third strip by Puma-sponsored national teams at the African Cup of Nations, which kicks off on Sunday in Angola.

The 12 African national teams which wear Puma kits are also slated to don the continental strip for international friendly matches played in the lead up to the FIFA World Cup in South Africa this summer as part of the UN International Year of Biodiversity raising awareness about habitat and species conservation among football fans and the general public worldwide.

For the full story, please visit Afrol News.
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