20100412
AFRICA NEWS

Island hopping is no longer defined to the Caribbean or Aegean, but growing more popular in the Indian Ocean. Seychelles has found that tourism marketing on the close-by French island Réunion and a tighter cooperation is gaining quick results.

Last year, Seychelles tourism authorities and stakeholders for the first time went on a promotional tour to the sister Indian Ocean island of Réunion. It paid off. The trip resulted in Air Austral introducing a second flight from its Réunion base to Seychelles and a growth in island hopping tourists.

This year, therefore, Seychelles sends a strong delegation comprising of tourism and cultural officials to Réunion this weekend for yet another Seychelles promotional tour; two ministers are to join the trip.