Trevor Ncube and Charlayne Hunter-Gault

19 March 2010

For too long, news about and for Africans has come predominately from outsiders. International media portrayals of Africans have often been unrecognizable to Africans.

The continent's journalists have tried – with increasing success – to present a more accurate and nuanced picture of their home and its myriad peoples and cultures. They have striven at the same time to hold their governments accountable by exposing corruption and airing the views of the opposition, civil society, the poor and the marginalized.

News organizations around the continent have played an indispensable role in Africa’s transition to more open and responsive political and economic systems, as well as in the empowerment of the powerless, especially women – goals African leaders themselves have set and deemed critical to democratic development.

Without free and independent media, Africa would be unable to monitor progress towards – much less achieve – its agreed goals in health, education or economic growth.

But the continent’s media continue to face intense political pressures and other external obstacles. In too many countries, news organizations are threatened by criminal prosecutions, arbitrary closures and other assaults on their freedom.

The economic viability of Africa’s media enterprises – crucial to their independence and professionalism – is also at risk. Media have been hampered by insufficient capital, a lack of market data, inconsistent and often onerous regulatory regimes and the inherent difficulties of operating in less developed markets.

The digital revolution in broadband and mobile phones offers great possibilities for growth, but demands major new investments and bold new business models.

In the wealthiest nations of the world, many of the best-established media organizations face grave financial problems. In Africa these challenges are even more acute. Yet at the same time, thanks to the emergence of new information and communication technologies, the continent is a vast laboratory for global media innovation, with unrivalled room for further expansion into under-served populations.

Many projects are under way to help Africa’s independent media grow and build on their recent successes. And now there is an unprecedented African-led effort both to support those endeavours and to create new initiatives that will serve as champion and driver of transformational changes in Africa’s media.

The African Media Initiative (AMI), backed by hundreds of media executives, journalists, academics and other experts from across the continent, takes a practical, holistic approach to these challenges, with a shared commitment to professional ethics and public service.

Through AMI, we hope to marshal pan-African industry support for the legal and economic reforms needed for media to operate freely and successfully. AMI and its partners will also seek new financing tools for the African media sector as well as training assistance in management and technology to complement existing programmes focused on journalism skills.

We will work on the sector’s behalf with the major African intergovernmental institutions – the African Union, the Economic Commission for Africa and regional bodies like the Economic Community of West African States, the Southern African Development Community and the East African Community – to secure policy support for a sector that is essential to Africa’s economic and social development.

AMI will also engage with the donor community: international support for media development has been helpful but could have even greater impact through the kind of coordination AMI hopes to offer.

AMI’s central mission is to ensure that media development projects in Africa are driven by the needs and informed by the knowledge of African media practitioners themselves.

This is a critical moment for Africa. Throughout the continent, the long night of wars that have killed our people, as well as their hopes and dreams, is now nearing an end. Increasingly, countries are taking real steps towards democracy, building societies where citizens have a voice in how they are governed, and in how they live their lives and raise their children.

This historic change requires free and effective media, the one instrument that democratic societies all over the world rely on to make it possible for citizens to participate meaningfully in national political life.

AMI and its partners and allies in civil society and journalism will need still more support, ideas and energy from media professionals and those on whose behalf we serve as we pursue this shared quest for greater media independence and effectiveness – and ultimately for the long-term development of a continent that will stand tall as mother of us all.